Look For These 3 Qualities in Your Listing Agent

Jeff Peterson
Jeff Peterson
Published on October 11, 2016

Imagine you need complicated surgery and you have an amazing insurance plan that allows you to choose your doctor from among every surgeon in your city. Not only that, but you’ll pay the same amount for whomever you choose.

Will you decide on the fresh-from-residency surgeon, part-time doctor, your friend who just got their license, or the surgeon who has been slicing people open for many years, with a proven track record in the very type of operation you need?

While the sale of your home isn’t a life-or-death proposition, it is quite a significant financial transaction and deserves taking your time to do the exact research required, to find the real estate listing agent that will best help you reach your financial goals. If you’re looking for a listing agent to help you sell your home, look for the following three qualities.

1.  Ten Years of Silence

After studying thousands of symphonies produced between 1685 and 1900, Carnegie Mellon University psychologist John Hayes narrowed down 500 that are, today, considered “masterworks.”

These 500 pieces were produced by only 76 composers, and all of them but three were written after the composer had been in “business” for at least ten years. Yes, this even includes Mozart. Hayes referred to this decade of hard work and education as the “10 years of silence,” and found that it applied equally to famous poets, artists and others.

Another study claims that to become an expert in any field requires a minimum of 10,000 hours working in it (K. Anders Ericsson and Malcolm Gladwell).

But there is more to it than merely showing up for ten years or 10,000 hours (sounds like a warranty, doesn’t it?). As in most things in life, becoming an expert requires deliberate practice.

Kobe Bryant can walk onto the basketball court and make the game look easy. But, he didn’t become a multiple world record-holder by working part-time. In the off-season, Bryant spent a minimum of six hours a day, six days a week, for six months in deliberate practice. From running to weightlifting to shooting hoops, he worked tirelessly to not only maintain but also to improve his skills.

Real estate agents don’t become expert marketers and negotiators by working only on the weekends or selling their family members’ homes once every 5 years. Those listing agents with the required skills to sell your home quickly and for top dollar, take the time to study the current housing market and the local economy, learning how they affect their clientele and their real estate business. They’ve used various negotiating techniques over the years and honed this aspect of their businesses to perfection. Personally, I became licensed in 2004 and have worked in real estate full time, ever since then. This is well over a decade of experience that you would receive with having me list your home, as your listing agent. Not only that, I am licensed in 2 states! I have a Broker-Sales Agent license in Nevada and a Sales Agent license in Texas.

2.  He is Happy to Answer Questions

How well does the listing agent handle your questions? Even homeowners who have sold a home before have questions about the listing and selling process. A professional listing agent will take his time to answer these questions in plain English and ensure you understand the entire process. I am ALWAYS available to speak with you when you have questions that come up. There are always many questions throughout the sale of your home and it is important that those questions get answered right away. You can call me at anytime and if I am unavailable, I will call you write back! 

3.  The Listing Agent has a Plan, and It’s Proven to Work

A listing agent has many tasks to perform, from before the ink dries on the listing agreement until the final walk-through just before closing. The most important of these, especially in a slow market, is marketing. Ensure that the agent you hire has a proven marketing plan and the funds to implement it. Listing agents have constant expenses that they incur throughout the sale of your home. 

Ask for MLS printouts of the listing agent’s last three listings and check the photos – they should be clear, compelling and there should be lots of them. Check the listing agent’s remarks about each listing. Do they entice you and make you interested in that house?

Listing agents that you interview may try different tactics to get you to list your home with them, from inflating the home’s value (known in the business as “buying the listing”) to claiming to be a “neighborhood expert.” When it comes to the sale of your home, however, go beyond the rhetoric and find the listing agent you feel the most comfortable with and the one that you believe can best market your home. Look at samples of the listing agent’s previous brochures and also look at the listing agent’s website. You can tell a lot about a listing agent who goes above and beyond to ensure their marketing is extremely professional.

With my many years of experience, I can say with certainty that everyone of my listings have SOLD! Not once did the listing agreement expire and not once did my clients lose money. I would love to sit down with you and speak about my marketing plans and show you how I will get your home sold for top dollar and in the shortest amount of time!

For some extra information, check out 3 reasons that may impact the sales price of your home.


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